“If content is fire, Social media is gasoline.” Instagram is one of the most popularly used social media platforms today. With a global reach, Instagram is the quintessential social media marketing tool used by a diverse range of businesses. If yours is a fashion brand, real-estate business, a media agency, or even purvey graphic designing services on an individual level, marketing your presence on Instagram is crucial for brand placement. With the maximum audience engagement level, Instagram gives you the opportunity to showcase your talent with the most efficient and effortless techniques. Promoting your brand not only gives you brand identity and increases awareness but also helps you establish a wider, more intimate network online.
Here are 7 content marketing techniques for increasing brand awareness and sales dynamically.
- Your feed must have a theme
Every Instagram profile that you browse through has a certain peculiarity that distinguishes it from the others. Your feed as well must have a particular theme that is relevant to the look and feel of your content and brand. Be it inspirational, minimal, vintage, pop-colored, abstract, or vibrant, you must always, always have a unique Instagram feed that helps your content to stand out. Choose a theme for your Instagram feed and then filter your content as per the theme. The Instagram Video Editor helps you generate marketing videos for your brand and also allows you to customize the size, length, color, and fonts of your videos.
- Content format and style
There are various kinds of content when it comes to marketing your brand. Every post, every video or Instagram story that you post speaks volumes about your brand. Your online content represents your brand. Thus, for effective digital marketing, you must choose the voice of your content and the format very wisely. The two most dominant promotional content types are persuasive, or informative, or a mixture of both. Your marketing content can either be casual and user-friendly or elite and professional or many a bit of both. However you like, it is important that it resonates with your brand identity and consumer behavior. Another thing to be wise about is your content format. Don’t stifle your reach to just imageries. Meddle into video marketing more frequently since IGTV videos these days generate a larger audience engagement rate.
- Use pop-culture references
You instantly win the trust of the masses if you speak their language. To increase readership and scrolling-time of your feed, your content must be relevant and useful to your viewers. Create posts and videos that have pop-culture references or content pieces around current events since that is a great way to humanize your content for a better outcome. If you want a successful digital marketing strategy, here’s a great one; Always know what’s trending!
- Use hashtags and tag relevant Personalities/Organisations
After you generate the perfect social marketing content for Instagram, you must always tag relevant influencers or various organizations that you have a tie-up with or are associated with the content piece in any way. And what good does that bring you? When you tag a famous person or organizational body on your post that has a large number of followers, there is a chance that you may get featured on their Instagram profile which will bring more viewers to your page. Showcasing your association with a famous personality or organization does not only enhance your brand identity but also increases customer affinity. You can promote your brand by creating striking advertisements for Instagram using the online advertisement maker. Do not forget to add relevant #Hashtags in your story or post captions.
- Use Instagram elements
Instagram has made social media marketing extremely easy. For instance, an excellent new feature of Instagram is the ‘Swipe Up’ element that directs your story viewers to your website or your YouTube channel or any landing page that you insert in your settings. Use the ‘Audience Poll’ option to understand the composition or taste of your audience and strategize your content respectively. Similarly, ‘AskMeAnything’ can be used as quick Q&A sessions to understand your viewers better or resolve their problems regarding the product/brand or you can simply share tips, tricks, and hacks to increase audience engagement rate. It also facilitates your users to drop in feedback and suggestions in order to enhance your brand better.
- Content and Share of Voice (SoV)
Make sure that your content is perfectly proportionate. Insert CTAs as per your preference but make sure that you don’t indulge in hard-selling. Your content must be informative and useful in order to maintain a reduced bounce rate. If your content consists of multiple CTAs and no solid content whatsoever, it is likely that people may not scroll through your feed after a few posts. Thus, a balance between content and CTAs is important.
- Consistency is Key
You can only maintain a strong social media presence if you keep posting content regularly. There is no buffer time in digital marketing since that will only indicate a high bounce-off rate. Generate sales and revenue through social media marketing by keeping your users updated with the latest offers and deals you are offering or simply post promo videos using the Instagram video editor.
Build a perfect digital marketing strategy for boosting sales and enhancing your business effectively and economically.