The firm does not refer to the clips as “slofies” exterior of its advertising for the brand new iPhones. It’s not that closely invested within the idea, fortunately. However, the trademark utility is one thing of a hedge. It does not need to be caught off-guard if the time period ever catches on. Not that we would anticipate it to — “slofie” is about as doubtless to occur as “fetch” was in Mean Girls.