It’s a uncommon transfer in the business. Cryptocurrencies have acquired movie star endorsements earlier than, nevertheless it’s nonetheless a novelty for celebs to launch digital cash that revolve round them. It’s not utterly stunning that Pacquiao would go this route, thoughts you. Crypto’s decentralized, digital nature offers it a level of independence from typical currencies — and, after all, retains individuals invested in their favourite persona.
This will not be the final one, both. GCOX may even function the house for digital currencies from Owen, Jason Derulo and tennis star Caroline Wozniacki. Some celebs are clearly betting that the know-how will assist construct their enterprise empires — although that is removed from assured given crypto’s volatility and competitors from potential heavyweights like Facebook’s Libra.