At the second, all Deezer subscription charges get put into a large pot, and artists are paid primarily based on the share of listens they get. Under Deezer’s proposed UCPS, your subscription charge goes solely to the artists you take heed to. The graphics under assist make clear issues. This is what the system at present appears to be like like:
And that is what it will appear like beneath Deezer’s proposed UCPS:
According to the corporate, it already has a “technical solution” in place for the system, and it would not require any vital funding. Deezer simply has to get the fitting individuals concerned — over 40 labels have already agreed to the UCPS, though none of them are the trade’s largest gamers.
Deezer says the system could assist artists at present on the decrease finish of the income spectrum earn as much as 30 % extra, whereas prime streaming artists could find yourself incomes 10 % much less. It could additionally assist to remove — or no less than considerably cut back — streaming fraud from bots, because the system would solely share the income from that specific bot account.
Deezer additionally claims its UCPS would assist repair distortion on the charts attributable to youthful listeners, because the 18-25 yr outdated market represents 19 % of all subscribers, however generates 24 % of whole royalties. To assist encourage momentum across the new method, the corporate has launched a #MakeStreamingFair social media marketing campaign, in addition to a devoted web site that goes into higher element about what makes the new mannequin the fitting selection for artists and listeners alike.