Pepsi’s loyalty program puts cash in your Venmo account

The beverage behemoth tells Engadget this can be a everlasting program. You will not be beneath strain to have delicate drinks and chips at each given alternative, even when there’ll undoubtedly be an incentive to choose them while you’re satisfying a craving on the comfort retailer.

This is certainly an unusual promo, and displays how on-line funds have grabbed a foothold. It’s definitely simpler than changing factors or asking shops to pay clients. The query is whether or not or not individuals will embrace the program in giant numbers. In some methods, that is an experiment to see simply how a lot the snack-seeking crowd appreciates digital cash.

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