Could Piers Morgan’s outraged diatribe about Greggs’ innocuous vegan pastry have backfired on the TV presenter and probably elevated gross sales of the plant-based product?
Greggs chief government Roger Whiteside likes to suppose so, as he’s thanked the Good Morning Britain host for all the free publicity he has inadvertently given the bakery chain and its seemingly controversial model new vegan steak bake.
‘Like most overnight success we’ve been round 80 years and we’re a much-loved agency for offering nice tasting meals at nice costs, with quick and pleasant service,’ Whiteside introduced in response to Morgan’s livid rant.
‘It’s the vegan sausage roll publicity – thanks Piers Morgan. I all the time prefer to acknowledge Piers, it’s all all the way down to him – that’s reawakened individuals. They suppose ‘I’ve by no means thought it was for me earlier than’, however go into a store they usually discover it’s been utterly reworked in six years.’
Whiteside’s gave the assertion on the 2020 Oxford Farming Conference, the place he joined a panel to debate the UK’s meals technique, and the place he additionally introduced that Greggs had achieved its 20% discount in sugar inside merchandise a yr forward of schedule (by way of Chronicle Live).
While internet hosting GMB alongside Susanna Reid this week, divisive TV star Morgan had grumbled: ‘It’s not a steak. If you Google steak a steak is a minimize of meat or fish it’s not vegan or vegetarian. This is non-meat, they usually shouldn’t be utilizing meat terminology to promote non-meat merchandise.’
He continued to squeak: ‘It’s a complete con, you lot are all falling for it. There had been queues across the block at some Greggs in Newcastle, in all probability all individuals who’d been paid to be there. You’re all falling for it. Salt-laden… rubbish. There’s nothing virtuous in regards to the Greggs steak bake.’
The vegan steak bake [learn the metro.co.uk steak bake evaluation right here!] is made up of 96 layers of puff pastry wrapped round savoury flavour mycoprotein items – that’s Quorn to me and also you – and diced onions in a wealthy gravy.
Serve us up one now, we’re hungry!
Good Morning Britain airs weekdays at 6am on ITV.
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