The transfer is, indisputably, a setback for Pandora. Questlove Supreme was the largest authentic on Pandora’s podcast slate. The musician was additionally an advisor to Pandora and the corporate’s first artist ambassador. More than something, nonetheless, Questlove’s transfer to iHeart speaks to simply how huge of a enterprise podcasts have develop into. During its most latest quarterly earnings report, iHeart stated it was in a position to improve digital income by 33 p.c thanks to a 300 p.c in podcast listenership. With that sort of cash at stake, creators like Questlove are going to be in excessive demand.