Shakespeare gets a digital make-over for Instagram generation

Shakespeare has been given a digital makeover, in an effort to encourage the Instagram generation to attach with arguably the world’s biggest playwright.

New analysis from the digital expertise firm, Adobe, has revealed 77% of 11-18 years olds battle to know William Shakespeare’s performs due to the “challenging” language used.

A painting of William Shakespeare from The Shakespeare Birthplace Trust
Image: A portray of William Shakespeare from The Shakespeare Birthplace Trust

42% don’t perceive how learning his work will assist them get a job sooner or later – whereas 29% mentioned modern-day interpretations of his performs would assist them perceive them.

As a results of the ballot, The Royal Shakespeare Company (RSC) has teamed up with Adobe to attempt to encourage extra younger folks to have interaction with the Bard’s work.

This is photographer and conceptual artist Darryll Jones' interpretation of Romeo and Juliet. Pic: Darryll Jones
Image: This is photographer and conceptual artist Darryll Jones’ interpretation of Romeo and Juliet. Pic: Darryll Jones

Five UK artists, illustrators, graphic designers and photographers have been commissioned to reimagine iconic scenes from probably the most studied performs by Shakespeare, together with the long-lasting balcony scene from Romeo and Juliet.

Director of Education on the RSC, Jacqui O’Hanlon oversaw the challenge to make sure the scenes stayed true to the unique which means of the textual content.

She informed Sky News that learning the work, which was written centuries in the past, is vital.

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Image: Fantasy photographer Rosie Hardy put her twist on A Midsummer Night’s Dream. Pic: Rosie Hardy

She mentioned: “The most brilliant thing about Shakespeare’s work is that like any great work of art, it speaks about us and our relationships and the world we live in so it always feels very contemporary”.

Ms O’Hanlon added that college students discover the performs “incredibly relevant to their own lives” – after they put them within the function of actors and administrators the place they’re “exploring the interpretive choices of the text”.

Jack Teagle created a design inspired by Shakespeare's Macbeth. Pic: Jack Teagle
Image: Jack Teagle created a design impressed by Shakespeare’s Macbeth. Pic: Jack Teagle

She mentioned the challenge makes the which means of the texts much more seen to college students and mirrors what they do on the RSC.

“What we’re doing with Adobe is what we do right here on the theatre firm, which is each time a play goes into a rehearsal room – we’re reimagining it.

This picture is based on Romeo and Juliet meeting in a 'funky cafe'. Pic: Octavia Bromell
Image: This image is predicated on Romeo and Juliet assembly in a ‘funky cafe’. Pic: Octavia Bromell

“It was written 400 years ago but we’re always asking what does it mean to us now? It’s all part of wider efforts to encourage creative education and arts access for young people.”

O’Hanlon mentioned that “the creative industries” – of which the humanities and cultural sectors is a half – “is one of the fastest growing industries in the UK and yet we aren’t valuing that as a career path for young people”.

She continued: “What young people tell us is, whilst they understand the real value of studying arts subjects, the message they are getting, from sometimes families, the university sector, the outside world – is that those subjects don’t matter and they feel very confused about that”.

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