SoundBetter is a mixture of LinkedIn and TaskRabbit for musicians. Producers, writers, mixers, mastering engineers, and session performers can type on-line networks with a free account. People who pay for a month-to-month subscription can entry job boards and take a proactive strategy, slightly than hoping to be found in search listings. Musicians who’re actively engaged on a undertaking can seek for colleagues or submit open gigs to draw collaborators. This system helps a musician who would not play drums, for instance, discover a vetted percussionist on-line who may also help full a track or album.
As a part of the Spotify for Artists ecosystem, the SoundBetter acquisition is the latest step in CEO Daniel Ek’s mission to show Spotify right into a “two-sided marketplace.” Ek envisions a unified service the place musicians can produce content material and shoppers can hearken to music. This sounds so much like vertical integration, however a number of providers which can be a part of Spotify for Artists assist musicians publish their work exterior of the platform. The streaming service is not simply serving to musicians get their content material out; Spotify bought Anchor earlier within the 12 months, which helps podcasters develop, publish and monetize their exhibits.
Spotify usually faces criticism for paying artists too little (the artists’ labels preserve the overwhelming majority of the streaming royalties — once they pay out in any respect). By including platforms like SoundBetter to their choices, the platform is arguably pushing again on these assertions and serving to artists (particularly ones that are not go-to names within the business) become profitable whereas creating content material.