YouTube is bringing a big, ugly ad banner to its TV app’s home screen

The ad banner is at the moment in beta, and it is not clear how rapidly it should turn into seen worldwide.

We’ve requested for remark. With that stated, it is not shy about its gross sales pitch. This places advertisers “front and center” in ’s TV , and helps entrepreneurs attain people who find themselves “increasingly cutting the cord.” The downside, as you might need guessed, is that it hurts the expertise for viewers used to merely launching the movies they need to see.

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