Verena Bahlsen, whose father owns the Bahlsen firm that makes the Choco Leibniz biscuits, was accused of being “oblivious to history” over the marks.
Throughout World War Two, Hanover-based Bahlsen employed round 200 pressured labourers, most of whom have been girls from Nazi-occupied Ukraine.
The 25-year-old informed Bild newspapers that the corporate had nothing to really feel responsible about, including: “This was earlier than my time and we paid the pressured labourers precisely as a lot as German staff and we handled them properly.”
She has now apologised for her “inconsiderate response”.
She stated: “It was a mistake to amplify this debate with inconsiderate responses. I apologise for that. Nothing could possibly be farther from my thoughts than to downplay nationwide socialism or its penalties.
“As the following era, we’ve got duty for our historical past. I expressly apologise to all whose emotions I’ve harm.”
The agency had distanced itself from her remarks after a backlash from politicians and social media customers, who referred to as for a boycott of Bahlsen biscuits.
The Nazi Pressured Labour Documentation Centre in Berlin tweeted: “The difficulty of Nazi pressured labour is commonly nonetheless a blind spot within the collective reminiscence.”
The Social Democratic Occasion’s basic secretary Lars Klingbeil informed Bild: “In the event you inherit such a big property you additionally inherit duty and shouldn’t come throughout as aloof.”
Ms Bahlsen has additionally been criticised for boasting about her wealth.
She informed a advertising convention earlier this month: “I am a capitalist. I personal 1 / 4 of Bahlsen, that is nice. I wish to purchase a crusing yacht and stuff like that.”
The Bahlsen firm donated 1.5 million deutschmarks (round £655,000) between 2000 and 2001 to a basis arrange by German companies to compensate 20 million pressured labourers utilized by the Nazis.
However many former pressured labourers have did not acquire compensation from Bahlsen in particular person lawsuits, with German courts citing statute of limitations legal guidelines.