Marvel Studios and Lucasfilm would possibly find yourself making thousands and thousands for The Walt Disney Company annually however even then, their content material is not assured to be a go on the House of Mouse’s newest product providing. Over the previous 16 months or so, the Disney+ content material crew has been arduous at work ordering authentic content material in order that when the direct-to-consumer providing launches subsequent week, it has a gaggle of recent choices for excited prospects. That’s the identical crew the likes Kevin Feige and Kathleen Kennedy have to rub elbows with when pitching new concepts for his or her respective studios.
While some would possibly count on new choices rooted in Star Wars or the Marvel Cinematic Universe would possibly routinely get a sure variety of spots per yr on the service, every challenge nonetheless has to be run by, and subsequently has to obtain a stamp of approval, from that programming crew, led by Disney+ president of content material and advertising Ricky Strauss and SVP of content material Agnes Chu.
“A dedicated Disney+ programming team decides what shows and movies are greenlit for Disney+,” a Disney+ spokesperson tells ComicBook.com. “But eventually, for the most part, everything that falls under the Disney, Pixar, Star Wars, Marvel, and National Geographic brands will stream on the Disney+ service.”
Prior to being named the content material and advertising head at Disney+, Strauss served because the advertising boss for Walt Disney Studios, a task that was quickly stuffed by Twitter fan-favorite Asad Ayaz. Chu, then again, joins Disney’s SVOD platform after serving as a Story and Franchise Development exec at Walt Disney Imagineering.
In a earlier piece by Vanity Fair, Chu admitted she and Strauss wished to lean closely into nostalgia when serving to get Disney+ off the bottom. “We’re leaning into the nostalgia. We’re leaning into the fact that many of our subscribers will be fans who love titles we have created in the past [and love] seeing new extensions or reimaginings or reboots of them,” she stated.
Together, Strauss and Chu are tasked with taking up a content material large like Netflix‘s Ted Sarandos, the chief content material officer accountable for spending upwards of $15 billion on new content material in 2019 alone. At launch, Disney+ will characteristic no less than eight authentic movies and tv reveals, together with Lady and the Tramp, Encore!, Forky Asks A Question, Marvel’s Hero Project, High School Musical: The Musical: The Series, The Imagineering Story, and The World According to Jeff Goldblum.
Disney+ launches November 12th.
What film will you be watching first on Disney+