E3 2020 could fully change the present as we all know it, not less than that is what a brand new report suggests is probably within the pipeline. More particularly, a brand new report claims the Entertainment Software Association (ESA) is hoping to take E3 and switch it into one thing that is extra akin to Gamescom, which in flip will convey a further 10,000 customers to the present. One means it’s going to does that is by rebranding the present to a “fan, media, and influencer festival,” which sounds chaotic.
As you’ll know, E3 has by no means been a shopper present. It’s been a enterprise and press present that the previous few years has been attempting to — unsuccessfully — mix conventional E3 with a shopper present like Gamescom. That mentioned, apparently the ESA is doubling down on altering the DNA of the long-running online game superbowl.
According to a supposed pitch deck supposed for the lobbying group’s member, the ESA is altering the present based mostly on suggestions from publishers, who sound like they need extra folks on the present. To transition the present, the ESA is allegedly hoping to faucet extra into influencers and paid superstar offers.
The deck consists of two examples of what the ESA goes for: the Los Angeles Lakers taking part in a basketball sport in entrance of followers and actors competing in a match. I do know, authentic. To do that, the E3 present ground may even see a large change.
Biggest gaming exhibitions / commerce reveals of by variety of entries:
Gamescom 2019: 373ok
ChinaJoy 2019: 365ok
Brazil Games Show 2018: 325ok
Taipei Game Show 2019: 320ok
Paris Games Week 2018: 316ok
Tokyo Game Show 2019: 262ok
G-Star Korea 2018: 235ok
E3 2019: 66ok
— Daniel Ahmad (@ZhugeEX) September 16, 2019
That mentioned, to accommodate press and the enterprise carried out on the present between publishers, builders, and retailers, the ESA is leaning in direction of offering a day that will likely be closed to the general public.
This is simply the tip of the iceberg: the deck additionally mentions partnering with charities, a number of methods to fight lengthy demo traces, media partnerships, and extra. For extra on this and the the entire aforementioned particulars, be sure you verify the complete report on Games Daily.