EU rejects trademark for ‘offensive’ Brexit energy drink

An energy drink called Brexit will not get Europe-wide trademark protection after an EU agency initially decided its name was ?offensive? before later ruling the brand name was too confusing instead. Polish businessman Pawel Tumilowicz has launched his own Brexit energy drink in the wake of the EU referendum. Dad-of-three Pawel coined the name 'for a laugh' but claims to have no real concerns about Brexit.
Pawel Tumilowicz holds up his Brexit energy drink (Image: MEN)

The EU thinks utilizing the phrase Brexit on a drink is provocative.

The European Union Mental Property Workplace (Euipo) denied a trademark for a ‘Brexit’ energy beverage again in 2016 after ruling the time period was too ‘offensive’ to placed on a can.

An official had felt ‘citizens across the EU would be deeply offended’ and it could ‘undermine the weight of an expression denoting a seminal moment in the history of the European Union.’

Enterprise homeowners Pawel Tumilowicz and Mariusz Majchrzak had hoped to get that call overturned yesterday after interesting to Euipo’s Grand Board of Attraction however they bought shut down once more.

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An EU flag and a Union flag held by a demonstrator is seen with Elizabeth Tower (Big Ben) and the Houses of Parliament as marchers taking part in an anti-Brexit, pro-European Union (EU) march enter Parliament Square in central London on March 25, 2017, ahead of the British government's planned triggering of Article 50 next week. Britain will launch the process of leaving the European Union on March 29, setting a historic and uncharted course to become the first country to withdraw from the bloc by March 2019. / AFP PHOTO / Daniel LEAL-OLIVAS (Photo credit should read DANIEL LEAL-OLIVAS/AFP/Getty Images)
An EU flag and a Union flag in Westminster (Image: AFP/Getty)

This time the Grand Board dominated the phrase ‘Brexit’ was not ‘distinctive’ sufficient somewhat than being offensive, which it rejected.



It dominated in its last judgement: ‘The time period “Brexit” denotes a sovereign political determination, taken legally and has no detrimental ethical connotations; it’s not a provocation or incitement to crime or dysfunction.

‘Neither is it an emblem for terrorism, oppression or discrimination of any variety. Neither is it a synonym for social unrest. “Brexit” will not be a byword for hate, sexism, racism or something of the kind. Neither is it lewd or salacious.’

Mr Tumilowicz instructed the Telegraph: ‘Individuals maintain asking us whether or not we have been making an attempt to make a political assertion or something like that.

‘We weren’t in any respect. We simply thought it was fairly a cheeky title so we went with it. It was only a little bit of enjoyable actually.’

Mr Tumilowicz and Mr Majchrzak, who’re from Poland, function their firm from Prestwich, Larger Manchester.

They might nonetheless select to register the Brexit drink trademark beneath UK regulation.



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