In a nutshell: Changing lengthy strings of letters, characters and symbols with “simplified domains” might have appeared like a good suggestion in concept, however in follow, it led to a lot of confusion amongst customers and made it simpler for hackers to put traps and perform social engineering plots. As such, Google has deserted the experiment altogether.
The challenge, initially applied in June 2020, was championed by a number of people at Google together with Chrome safety lead Emily Stark as a option to reduce down on lengthy and unintelligible URLs. In follow, nonetheless, it apparently proved counter-productive.
A submit from Stark on the Chrome bug tracker website dated June 7, 2021, notes that the experiment “didn’t transfer related safety measures,” and that they weren’t going to launch it.
deleting a complete bunch of code that I actually do not need to delete :'(
— Emily Stark (@estark37) May 27, 2021
As Thurrott accurately highlights, robotically shortening URLs made phishing and different types of social engineering simpler. It additionally contributed to confusion amongst some customers. So whereas shorter URLs might have appeared extra aesthetically pleasing, they had been really doing extra hurt than good.
This isn’t the primary time Google has tinkered with URLs. Experiments to shorten URLs date again to at the least 2014 when the corporate toyed with a function it known as the Origin Chip. That challenge was finally dropped, however in 2018, the tech titan labored to remove the ‘http://’ and ‘https://’ prefixes from URLs.
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