High School DxD Producer Explains How the Industry’s Changes Have Affected Sales

It’s no secret to followers that the scope of the anime trade has undergone huge modifications over the previous few years. As anime turns into extra available by means of authorized streaming providers, it is getting more durable for an anime to place its finest foot ahead for bodily releases. It was {that a} bodily launch of an anime can be the solely manner a fan can watch by means of their favourite sequence, and those that are behind the scenes have positively observed a shift in how followers are watching. In a latest interview with Monsters and Critics, High School DxD producer Satoshi Motonaga opened up about how this variation has affected the anime.

With the shift to streaming providers, Motonaga reveals that this has had an impression on the sale of the sequence as every new season of High School DxD has seen much less of a return on bodily gross sales. But he additionally famous that this is not an issue unique to the mega standard ecchi motion sequence.

As Motonaga defined, “I think this phenomenon is not limited to Highschool DxD. It kind of changed the anime industry as a whole. Traditionally, about 80 percent of revenue came from Blu-Ray and DVD sales, but with the shift in infrastructure — streaming websites and SVOD services — it really kind of fragmented the market so I’m really feeling the impact of that shift right now.”

But Motonaga has a method for this shift in gross sales figures as he believes the fundamental draw of the bodily releases can nonetheless be the sequence’ uncensored content material, “I think as a fundamental concept a lot of what we do in this anime can’t be aired or broadcast on TV. It’s kind of a necessity that we shift a lot of that content and it adds a kind of bonus to the fans and the uncensored Blu-Ray/DVD release, which is why that has accounted for 80 percent of our sales. I think that is kind of a big draw to this genre itself.”

The anime has additionally carried out nicely exterior of Japan, particularly with the new season of the sequence, “Our impression is certainly that this title is a very strong title outside of Japan. I think the sexy [ecchi] genre is kind of shrinking in the Japanese market. Not that we are specifically making this for the foreign market, it just naturally seems to resonate really well. There’s always going to be a core fanbase but sales-wise I think it’s safe to say the Western markets are becoming a lot stronger in terms of this type of content.”

But whereas the marketplace for High School DxD is perhaps shifting, Motonaga remains to be holding out hope for extra of the anime in the future. When or not it’s a brand new season or perhaps a characteristic movie, followers will surely like to see the sequence and its fan service once more sometime.


Originally conceived as a light-weight novel sequence written by Ichiei Ishibumi with illustrations by Miyama-Zero for Fujimi Shobo’s Dragon Magazine in 2008, High School DxD follows a boy named Issei Hyodo who’s finest identified for his perverted methods. After being requested on a date, the boy is killed when the girl seems to be a fallen angel. Issei is revived by a busty classmate of his named Rias who’s a satan herself, and she contracts the boy to develop into her new pet as she reincarnated him right into a satan throughout his resurrection. The sequence is at present 4 seasons complete, and the full run will be discovered streaming on Crunchyroll and FunimationNOW.

by way of Monsters and Critics

Click to comment

You must be logged in to post a comment Login

Leave a Reply

To Top