Recognized as the father of the video rental store in the US, George Atkinson opened the first VHS rental store referred to as “Video Station” in Los Angeles in 1977. Studios have been advertising and marketing copies of movies for about $50 at the time and Atkinson then supplied them to renters for an annual membership payment of $50 or a “lifetime” membership of $100 after which $10 per video per day.
At its climax, “The Video Station” had over 600 “affiliate” areas and prompted some 15,000 video rental shops to crop up throughout the US by the mid-80s. The Video Station shut down operations as of March 2017.
But Video Station was not the world’s oldest enterprise to rent films. That title is reserved for Eckhard Baum of Kassel, Germany, who collected films on Super eight movie as a passion and started renting them in 1975 after lending them to buddies. The ‘Videothek’ store stays in operation as of 2020, though in the present day it’s thought-about a museum as much as it’s a rental store.
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