Instagram is killing its dedicated Direct messaging app

The Fb-owned platform first launched Direct in a handful of nations December 2017. Since then, it rolled out a bunch of options, together with Giphy GIFs, and even a web version to your desktop. The app by no means turned fairly as standard as the primary software, although, and it by no means acquired to roll out to most areas. It remained in beta — and we would not be shocked if you happen to’ve by no means even heard of it earlier than.

It isn’t clear if the platform is killing the standalone app as a result of it by no means actually gained traction, if it isn’t definitely worth the effort anymore seeing as Fb Messenger and WhatsApp are each much more standard, or if it there’s another excuse behind the choice. We have reached out to Instagram for affirmation and can replace this put up after we hear again.

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