Kentucky Fried Chicken has needed to lower healthier options from its menus after “no-one” bought them.
According to 1 senior govt at KFC, the chain tried thrice within the final decade to introduce menu objects that have been much less calorific.
The colonel even spent £eight million kilos putting in ovens into its retailers within the UK, the Daily Mail reported.
And an try to make the chips much less fatty has triggered the fried rooster big “a lot of grief”, Jenny Packwood, head of brand name engagement at KFC UK and Ireland, mentioned.
Speaking in regards to the issues on the Public Health England annual convention in Warwick, she mentioned makes an attempt to promote objects like grilled rooster sandwiches and pulled rooster had failed.
Ms Packwood mentioned: “It did not go brilliantly nicely. We tried and we did not launch a non-fried product.
“It’s no good launching a product which appears to be like good nutritionally however then no one buys.
“It would not enhance the well being of the nation and by way of sustainability it’s a catastrophe.”
KFC has tried to cut back the energy in its chips by making the french fries thicker so that they take up much less oil and fewer energy. But this has result in complaints from clients.
Ms Packwood added: “Frankly it has been controversial and we get a lot of grief about our fries.”
Dr Alison Tedstone, chief nutritionist at Public Health England, has urged firms to maintain altering their menus to be healthier.
PHE has plans to introduce voluntary calorie caps for eating places and supermarkets to combat weight problems.
Dr Tedstone mentioned: “A small change in chips may have an enormous impact.
“The coronary heart of this mission is altering the ‘everyday’ product.
“You get to the lavatory commonplace person who’s coming in to purchase chips, quite than the health-seeker, who could also be doing one thing totally different.”