Why it issues: Magic Leap wowed onlookers with mind-blowing demonstrations of its augmented actuality tech within the years main as much as its launch. The first iteration lastly arrived in August 2018 however in line with a new report, sales have fallen way wanting firm expectations.
Early reviewers weren’t exactly blown away by the AR googles’ efficiency and neither was teardown specialist iFixit. Unsurprisingly, these elements – mixed with the steep $2,300 price ticket – apparently saved many potential patrons at bay.
According to a current report from Alex Heath with The Information (paywalled, by way of TechCrunch), founder and CEO Rony Abovitz initially thought the corporate could promote a million items in its first yr however later settled on a extra conservative 100,000 target. Instead, the corporate managed to maneuver simply 6,000 headsets within the first six months.
Worse but, a true successor to the first-gen Magic Leap headset could be “years away.”
Compounded by experiences that Magic Leap has laid off a number of staff just lately, it doesn’t paint a nice image for the corporate’s speedy future.
According to The Verge, “Magic Leap told The Information that its report was littered with inaccuracies and misleading statements.” As such, one ought to in all probability take the knowledge with a wholesome dose of salt. Often occasions, the reality in issues like these lies someplace within the center.