In a nutshell: A latest discovery in an Insider Preview of Windows 10 has revealed that Microsoft is experimenting with ads in its WordPad app in a bid to encourage customers to check out the web variations of its Office productiveness apps.
The humble WordPad is likely one of the oldest purposes to ship with Windows and stays a easy but efficient phrase processor for primary wants. Although its characteristic set is unlikely to develop sooner or later, Microsoft appears to be testing an replace for the app that shows ads for the corporate’s Office web apps.
According to Rafael Rivera, a Windows researcher, the corporate is experimenting with six variants of the advert, which seem under the toolbar, asking customers to check out one of many free on-line variations of Word, Excel, and PowerPoint.
BREAKSCLUSIVE: Microsoft WordPad is getting a brand new characteristic! An advert for Office web apps!
Screenshot reveals 6 experimental variants.
vso/tfs id 23834136
variants 1-6 pic.twitter.com/TdYOuKkLZc
— Rafael Rivera (@InsideRafael) January 20, 2020
It stays to be seen if (and when) Microsoft pushes this modification as a part of a Windows 10 replace. As of now, the general public response is split, with some individuals seeing little hurt accomplished in Microsoft suggesting a free and higher different to WordPad.
Others, nevertheless, think about it an invasive transfer from the corporate that is making an attempt to persuade customers to modify merchandise by pushing ads into free software program. There’s additionally a 3rd class that is nonetheless making an attempt to recollect the final time they used WordPad.
Nevertheless, Rivera says that the change is “probably designed to increase some KPI, like monthly user engagement. Or new signups,” giving Microsoft a greater concept of its Windows 10 userbase that also depends on WordPad for their productiveness wants.