Reed Hastings has helped take Netflix from a mail-order DVD service and switch it into the most distinguished direct-to-consumer platform in the world. As a pioneer of streaming video, he may know a factor or two about the upcoming SVOD market saturation many are calling “The Streaming Wars.” Hastings was on hand on the New York Times DealBook Conference this week, the place he revealed he does not suppose the success of a streaming platform ought to be measured in subscribers. Rather, the chief exec says, success ought to be measured by how a lot time individuals are spending on the platform.
“Time will be the real competition,” Hastings mentioned (through CNBC). “You’ll hear some subscriber numbers but you can just bundle things so that’s not going to be that relevant. So the real measurement will be time — how do consumers vote with their evenings? What mix of all the services do they end up watching?”
“When you think ‘do I turn on cable, do I turn on YouTube, do I turn on Netflix?’, we want you to choose Netflix,” Hastings requested these in attendance.
Coincidentally sufficient, Hastings’ feedback come days earlier than The Walt Disney Company launches Disney+, arguably the greatest competitor the streaming big has had to date. In the identical chat, Hastings predicting the tv ranking gurus at Nielsen would start measuring the success of streaming video platforms like Netflix, Amazon Prime, Hulu, Disney+, and others as they launch.
If you are questioning what Hastings thinks about the upcoming launch of Disney+, he does not appear phased. In reality, he admitted throughout his chat he totally intends on changing into a subscriber when it launches November 12th. Hastings added, “Disney’s the one we have the most to learn from in terms of entertainment. They have great shows!”
What streaming platforms will you intend on subscribing to as soon as Disney+, Peacock, and HBO Max all launch? What providers are you subscribed to proper now? Let us know your ideas in the feedback under or by tweeting me at @AdamBarnhardt to chat all issues streaming video!
Photo by Ernesto S. Ruscio/Getty Images / Netflix