Famed YouTuber Felix “PewDiePie” Kjellberg is extra widespread amongst Gen Z males than different well-known names like Lebron James, Steph Curry, and Elon Musk, a brand new report has discovered. The report comes from the researching agency Morning Consult the place the group took a take a look at the influencers Gen Z and Millennials encounter throughout totally different areas of the leisure business. PewDiePie was one among 5 influencers ranked as the most well-liked group with every of them aside from Kylie Jenner discovering their fame by YouTuber.
The begin of the report may be seen right here the place Morning Consult presents a number of attention-grabbing particulars and charts to get you hooked earlier than diving into the rankings of the most well-liked influencers amongst Gen Z and Millennial women and men. Perhaps not too shocking, when requested to say whether or not or not they adopted influencers in sure classes, “Gaming” was the best class for males with 62% of individuals surveyed saying they adopted at the least one social media influencer in that space. “Fitness/Sports” was proper behind it at 41%, and for the ladies surveyed, the highest two classes have been “Beauty/Skin Care” at 59% and “Fashion” at 49%.
Once you obtain the report although, you’ll see a extra detailed breakdown of the influencers inside these classes. When Gen Z males have been requested how acquainted they have been with PewDiePie, 95% of individuals requested stated they knew who the YouTuber was whereas 62% of them held a good view of PewDiePie. The similar share of individuals have been accustomed to Lebron James, although not has many held the identical favorable opinion of the NBA star.
When Gen Z girls have been requested related questions, they stated they have been most accustomed to influencers like Beyoncé, Zendaya, and Shane Dawson. The chart above that comes from that report reveals the familiarity and likeability for choose influencers amongst Gen Z women and men.
When requested to call off their favourite influencers, Gan Z women and men who have been surveyed named three every. Among these, the influencers who obtained probably the most mentions have been PewDiePie, Jeffree Star, Shane Dawson, Markiplier, and Kylie Jenner, all in that order. It’s additionally attention-grabbing to notice that PewDiePie was on the prime of that record with solely 64 mentions regardless of there being over 2,000 individuals surveyed. Another a part of the report famous that the mentions of influencers have been pretty unfold out with few individuals receiving a number of mentions which illustrated “how niche the audience is for many influencers,” in keeping with the report.
You can discover the full report right here, although you’ll should enter some info to obtain it for your self.