KFC is kicking off the NFL season in type, bringing Sean Astin again to the position of Rudy — however with a twist. In its current custom of attention-grabbing recastings of their iconic mascot/spokesperson Colonel Sanders, KFC is asking Colonel Rudy off the bench for a brand new collection of adverts timed to the launch of soccer season. You can see the primary such advert above. The absurdity of the idea is one thing KFC is leaning exhausting into, with a film poster proclaiming “Rudy II: He’s Colonel Sanders now.” Astin, a Hollywood veteran identified for his roles in The Goonies and Lord of the Rings, not too long ago trended on Twitter when a consumer referred to him as “Sean Astin from Stranger Things” in a preferred tweet, resulting in an avalanche of tweets calling out different components of his resume that would have been used as an alternative.
According to an announcement from the corporate, “Both Colonel Sanders and Rudy Ruettiger have similar stories of fulfilling their dreams by doing things the hard way and never giving up. In KFC’s new campaign, Rudy II, fans will see Rudy on a quest to fulfill a new dream – to become the Colonel Sanders. The spot recreates several of the iconic scenes from the original Rudy film like the famous locker room speech and when Rudy is lifted up and carried off the field as a hero, but in a unique way that only KFC could do.”
“Football, Kentucky Fried Chicken and the enduring sports activities movie Rudy – three American classics
that have been made for one another,” stated Andrea Zahumensky, KFC U.S. chief advertising and marketing officer.
“This is why we’ve enlisted Colonel Rudy to remind followers throughout America that there’s no higher
approach to watch your favourite staff than with a bucket of the Colonel’s well-known fried hen.”
In addition to tying into the beginning of Thursday Night Football final evening, KFC’s Colonel Rudy is rolling out as a part of a brand new deal at their eating places: starting September 9, for a restricted time, followers can get a free chocolate cake when buying a 10-piece meal at collaborating KFC eating places.
KFC isn’t any stranger to such zany, attention-grabbing promotions. Besides the recasting of Sanders, first with notable comedians and finally with nation music icon Reba McEntire, the corporate co-produced a trilogy of Colonel Sanders-themed comics with DC, which featured variations of Colonel Sanders from all through the DC multiverse teaming up with superheroes to avoid wasting the world from villains who have been attempting to get their arms on the Colonel’s 11 secret herbs and spices.