Gareth Cattermole, chief leisure photographer for Getty Images, talks about photographing London Fashion Week – one of many world’s premier showcases for brand spanking new trend – from the entrance row of the catwalk to the backstage and past over the previous sixteen years.
During Fashion Week we anticipate the standard entrance row celebrities, stylists, editors and influencers. Season to season it does not actually change and we’re all the time looking out for attention-grabbing characters.
On this explicit day it was of the animal selection. He caught my consideration sitting casually entrance row throughout the Jean Muir present (2005), patiently watching every mannequin stroll previous.
Trying to create distinctive and attention-grabbing imagery is an actual problem throughout Fashion Week as a result of the schedules are so tight that you’re usually operating from present to point out. You push your self to search for one thing that most individuals do not see as they’re specializing in the easy trend pictures – the clothes and the fashions.
Playing with shadows permits for an attention-grabbing angle throughout the exhibits like this picture from J Maskrey in September 2003.
Each season it is very important search for new methods to inform the Fashion Week story and present individuals totally different angles and views of what goes on. I exploit a large number of methods to provide artistic imagery throughout the exhibits, exhibiting one thing apart from straight up and down catwalk trend.
Here I’ve used a number of publicity and twisted the digicam whereas it shoots to create a rotating mannequin and lighting scene throughout the Jasper Conran present in 2013.
Sometimes you possibly can take as a right how fortunate you might be to have a entrance row seat for a few of the greatest trend exhibits all over the world, which most individuals are solely in a position to watch on-line or on social media. As the years have gone on and know-how progresses, it’s attention-grabbing to see how visitors have interaction and view the precise occasion. Over time this has developed, and we see a shift from editors frantically scribbling in notebooks on the entrance row to viewing the present via their sensible telephones.
I like to search for these moments whereas the catwalk is occurring, once more searching for that totally different angle or second not usually witnessed.
The finales are an essential side of the present; whereas making certain we get each look and mannequin, we additionally want to make sure we now have nice protection of the finales. This is the end result of all of the arduous work of the designers, fashions and the present itself.
This picture from 2007 – taken throughout the finale of the Jasper Conran present – I actually love. Jasper Conran is one among my favorite designers and I captured him embracing one among my favorite fashions, Lily Cole. I like the colors and the second caught in between the pink confetti because it falls via the air.
Something one among my favorite photographers Bill Cunningham as soon as stated was that “…the best fashion show is definitely on the street.” So, throughout London Fashion Week I like to spend so much of my time outdoors the exhibits, taking pictures what goes on earlier than and after every present because the visitors mingle. To me it’s the individuals and faces out on the road that I discover most fascinating.
For this shot I turned to my love of portraiture to doc these moments outdoors Somerset House in 2014.
Backstage earlier than a present is a particularly busy and traumatic time for the designers as they make the ending touches to the appears, making certain the fashions’ hair and make-up is full. The buzz is electrifying and it’s the excellent place to provide some attention-grabbing angles.
Here a mannequin is mirrored in a make-up artists’ mirror moments earlier than the Huishan Zhang present in February 2019. Often backstage I attempt to maintain out of sight as a lot as doable, mixing in so I can seize extra quiet, unobserved moments within the insanity.
A giant a part of Fashion Week is the celebrity visitors who’re invited to the exhibits and fairly a couple of make an look on the final minute, proper earlier than the present is about to begin. Most of the time you could have completely no thought who will flip up, so it is very important maintain one eye on the door and one on the beginning of the present.
Here Kanye West makes an look on the House of Holland present in 2009.
One of my favorite designers is Vivienne Westwood – the spectacle, the fervour and the aesthetics all make for a tremendous present to shoot. She is extraordinarily welcoming to photographers backstage, so we will roam round and seize the excitement.
I captured her on this quiet second in 2009 sitting down stress-free, consuming her lunch, simply earlier than her present surrounded by her creations.
All images by Gareth Cattermole / Getty Images for the British Fashion Council.