ravelodge has announced plans to open 17 new hotels this year, creating over 360 new jobs across the UK.
New sites will be developed with cash from third party investors to the tune of £175 million, including an expansion of Travelodge’s higher-end self-styled “budget chic” hotels.
Launched in 2018, the concept is designed to tap into a more upmarket identity similar to premium economy airline seats, which demand a higher profit margin.
Bosses also plan to offer more premium SuperRooms, with 2,000 across 58 hotels, the company added.
Craig Bonnar, Travelodge chief executive, said: “After a challenging 12 months, today’s announcement demonstrates the strength in the Travelodge brand and is a key step forward as we emerge out of lockdown.”
Two of the 17 new hotels opened on Tuesday, having been previously delayed due to the Covid-19 restrictions, including the London Mile End Travelodge Plus and Portsmouth City Centre Travelodge Plus.
Sites have remained open through the pandemic for frontline workers in the pandemic but due to restrictions business customers and holidaymakers have been forced to stay away.
Last summer Travelodge bosses persuaded landlords to back a deal to cut millions off the firm’s rent bills under a company voluntary arrangement plan to avoid bankruptcy, saving an estimated £144 million.
The 17 Travelodge hotels expected to open in 2021 are:
1. Boston (Lincolnshire)2. Bristol Avonmouth3. Bristol Emersons Green4. Farringdon (Oxfordshire)5. Kendal (Lake District)6. Leicester city centre7. London Elephant & Castle (Travelodge Plus)8. London Manor House (Travelodge Plus)9. London Peckham10. Mansfield11. Newark-on-Trent12. Poole13. Rochdale14. Sandwich15. St Albans (Travelodge Plus)16. Walton-on-Thames17. Witney