Warner Bros. — working with the world’s largest unbiased design consultancy, Pentagram — has unveiled a brand new brand that it hopes will modernize its id with audiences and produce the studio into line with extra 21st Century sensibilities. The picture, not in contrast to the DC Comics brand redesign that Warners rolled out two years in the past, seems kind of prefer it all the time has, besides that it has been streamlined and simplified to go together with the present design pattern of creating all the pieces easy. The change — made prematurely of the studio’s hundredth anniversary in lower than 5 years — was introduced on the Burbank lot of Warner Bros. Studios.
“As we approached our centennial, we thought it was the right time to take a good look at our brand, what it stands for and the values it represents,” Warner Bros. chair and CEO Ann Sarnoff mentioned at a presentation close to the lot’s well-known water tower. “We know that a strong brand gives us not just a road map but a sense of purpose. It puts our feelings of pride into words. And, it helps us communicate who we are to our employees, our creative and business partners, and our fans around the world.”
The new brand sees the defend stretched a bit, in order that it’s taller and thinner than it has been prior to now.
A narrative in Fast Company additionally defined that Pentagram created Warner Bros. Sans, “a custom typeface that evolved from the ‘WB’ of the shield.” They report that the font was impressed by the Art deco of the 1920s and that, based on Pentagram, it “would allow the brand to still be present if the shield wasn’t there.”
Sarnoff, who unveiled the brand new water tower and brand with a tuxedo-wearing Bugs Bunny at her aspect, mentioned that Warners has modified their mission assertion, which now reads, “To be the world’s leading creator and distributor of extraordinary entertainment by partnering with the world’s most inspiring storytellers.” They have a easy mantra — “We believe in the power of story.”
“At Warner Bros, we have been telling stories and entertaining audiences for almost 100 years—but we don’t do it alone,” mentioned Sarnoff. “From the beginning, we’ve worked with the world’s best storytellers and helped them bring their visions to life. It’s their unique genius that connects and inspires us, that introduces us to new ideas, takes us to new places, and reshapes the way we see the world. They are the heart of everything we do.”
The brand will seem onscreen starting in 2020. The iconic Warner Bros. water tower can be absolutely repainted within the coming months — a course of which can take 4-6 weeks. The brand used for the large reveal was a brief wrap, which can come down quickly.