In context: Online video streaming platforms like YouTube TV are a compelling different to conventional cable TV providers for cord-cutters. Such platforms are usually cheaper and extra handy whereas missing any type of long-term contracts.
Unfortunately, YouTube TV has arguably seen its worth proposition drop over time. The Google-owned platform launched at simply $35/month in 2017, however over the previous three years, its price has crept as much as $50.
Now, YouTube TV has seen one more price hike, and a substantial one at that. New subscribers might want to pay $65/month to entry the platform, whereas current subscribers might be charged that charge beginning on July 30. This value improve arrives alongside eight new channels from ViacomCBS, together with CMT, Comedy Central, Nickelodeon, Paramount Network, and others.
YouTube justifies the elevated price by pointing towards the “rising cost of content” and the “complete value” of the platform. YouTube claims that the brand new $65 charge will assist it present the “best possible service and content” to subscribers, although we’re certain some customers will argue that the earlier degree of service and content material was simply superb at $50/month.
To hold bringing you the perfect service attainable, we’re updating our membership price to $64.99. This new price might be efficient instantly for brand spanking new members, whereas current members will see the brand new price starting 7/30.
— YouTube TV (@YouTubeTV) June 30, 2020
In complete, YouTube TV now provides prospects greater than 85 on-demand channels in its base plan, with premium add-ons like HBO Max and Cinemax out there for an extra charge.
Naturally, YouTube TV’s subscribers aren’t precisely happy with this information — they really feel they should not need to pay extra for additional channels they do not have an curiosity in. Some have even known as for an “a la carte” plan the place they’ll select the channels they need and pay a decrease price.
This is one thing a number of of YouTube TV’s opponents, reminiscent of Sling TV, already provide, but it surely stays to be seen whether or not or not Google’s service will observe swimsuit.
Image credit score: Optura Design