But, the notifications do not seem to utterly forestall individuals from viewing anti-vaccination content material. One screenshot the corporate shared with CNN exhibits that, at the very least on Instagram, people have the choice to nonetheless see what different customers have posted utilizing a vaccine-related hashtag. This differs from Pinterest’s not too long ago introduced method, during which the corporate has mentioned it would solely show data from credible sources just like the WHO. Additionally, not like Pinterest, it does not seem Facebook has labored with the CDC and WHO to create content material that lives immediately on its platforms.
The new notifications are at the very least partly a response to a sudden surge in simply preventable ailments just like the measles — with greater than 1,200 confirmed circumstances within the US because the begin of the 12 months. That’s essentially the most since 1992. Previously, Facebook had tried to curb the unfold of vaccine-related misinformation by downranking anti-vaxxer teams and pages. Of the large three social media platforms, the corporate is the final to begin pointing customers to extra credible data on vaccines.