These adjustments comply with a flurry of mysterious vaping-linked diseases throughout the US. At the time of writing, these have resulted in 9 deaths. The outbreak has prompted the FDA to launch a prison investigation into the broader vape business. At the identical time, the US authorities is contemplating a nationwide ban on flavored e-cigarattes. A handful of particular person states, together with New York and Michigan, have already outlawed this explicit variant. Massachusetts, in the meantime, introduced a four-month ban of flavored and non-flavored vape merchandise yesterday. Clearly, lawmakers are scrambling to behave on what has, till now, had unknown long-term well being implications.
Today, Juul stated it might “refrain” from lobbying the Trump administration and “fully support and comply with” any laws it decides to cross. “We must strive to work with regulators, policymakers and other stakeholders, and earn the trust of the societies in which we operate,” Crosthwaite stated. “That includes inviting an open dialogue, listening to others and being responsive to their concerns.”
Juul stopped promoting its fruit-flavored vaping pods in retail shops final November. As a part of an “action plan,” the embattled firm additionally determined to shut its social media accounts and finish any associated marketing campaigns. Today’s measures go additional, although, and may derail Juul’s whole enterprise mannequin. The firm does have an asset, although, to climate this storm: model consciousness. “Juul” and “Juuling” are a part of the general public vernacular, so even with zero marketing, it is potential that the corporate will nonetheless entice customized from outdated and new customers alike.