The short-form platform has been dominated by teenagers, however it’s additionally standard globally. And the NFL is hoping to capitalize on that. “Partnering with TikTok is a natural extension of our media strategy,” stated Blake Stuchin, the NFL’s VP of digital media enterprise growth. “The platform reaches a fast-growing world viewers of NFL followers and future followers.
NFL followers with standard TikTok accounts may gain advantage from one of many platform’s newest options Hashtag Challenge Plus, which permits influencers to promote sponsored merchandise. Fans may also recognize two modifications the NFL introduced final week: a Snapchat AR Lens and in-depth stats delivered by Alexa.