The UEFA Euro 2020 event is happening from June 11 – July 11, and soccer followers have been ready a very long time to see it.
The competitors was cancelled final 12 months as a result of coronavirus outbreak, one in all many sport and social occasions that needed to be postponed when the entire world went into lockdown.
Each group is raring to go, with Portugal keen to defend their title, whereas Gareth Southgate’s England squad will probably be wanting to make history by making it all the way to the Euro final for the first time.
However, whereas the delayed event is now happening in 2021, it has retained the identify Euro 2020.
Why didn’t UEFA change the identify to mirror the delay?
Fret not, we’ve the reply, and it’s not as difficult as you may suppose…
Why is Euro 2020 not referred to as Euro 2021?
UEFA acknowledged that the explanation why the identify has remained is to ‘maintain the imaginative and prescient’ of the competitors, however what it actually boils all the way down to is a matter of cash and value.
Altering the identify would have required an costly rebranding marketing campaign, as lots of the tie-in merchandise and logos had already been designed for Euro 2020.
Work on all of the supplies related to the competitors, from match balls to merchandise, would have began lengthy earlier than it was postponed, and to overtake all the pieces wouldn’t have been a cheap determination.
In an official assertion, UEFA stated that maintaining the identify will ‘moreover function a reminder of how the entire soccer household got here collectively to reply to the extraordinary circumstances of the Covid-19 pandemic, and of the troublesome instances that Europe, and the world, needed to undergo in 2020.’
‘This selection is in keeping with UEFA’s dedication to make UEFA Euro 2020 sustainable and to not generate extra quantities of waste. Loads of branded materials had already been produced by the point of the event’s postponement. A reputation change for the occasion would have meant the destruction and copy of such objects.’
Something to make it really feel as if the final 12 months by no means occurred is ok by us…
What was the unique date for Euro 2020?
The event was initially scheduled to happen from 12 June to 12 July 2020.
It was postponed to scale back the strain on public providers throughout Europe whereas additionally permitting for home leagues to return to regular following their suspension within the wake of the coronavirus outbreak.
Euro 2020: Every little thing you should know
The UEFA Euro 2020 event is lastly happening after being delayed final 12 months, with video games being performed from June 11 – July 11 2021.
You’ll be able to learn extra about Euro 2020 here.
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