An eco-warrior is on a mission to submit thousands of fag butts again to the tobacco corporations who made them.
Jason Alexander, 48, has picked up half 1,000,000 canine ends this 12 months from his house city of Ipswhich, Suffolk, and through walks alongside the seashore.
He has already ship off his first field of 1,000 completed ciggarettes to British and American Tobacco with the message: ‘Have your butts back’.
With his social enterprise firm – Rubbish Walks CIC – Jason hopes to acquire 1,000,000 butts in a brand new marketing campaign.
The former product designer stated he first observed simply how a lot of a problem there was when he began foing cleansing marathons alongside the Suffolk coast.
He stated: ‘As I was going along, I noticed there was a lot of cigarette butts that I couldn’t decide up on the time as a result of I used to be on a time restrict. If I began selecting them up I’d nonetheless be there.
‘When I finished I just knew that this was such a big issue and wanted to do something about it.’
It was then that he determined to begin sending them again to producers to attempt to get them to recycle the butts.
After sending his first field to British and American Tobacco, he plans to ship them to different companies within the UK.
He stated it’s ‘extremely difficult’ to divide the cigarettes by model and get the corporations to take care of the problem.
Jason added: ‘We need them to participate in a dialog with us and take an energetic position in serving to to recycle the butts.
He says a ‘national strategy’ is required if the issue is to be handled.
After finishing up intensive analysis, Jason, who has by no means smoked, found the dimensions of the issue.
He stated: ‘Six million cigarettes are smoked every hour of every day and that’s simply within the UK. It’s fairly scary.
‘Most people do not think cigarette butts are litter, they don’t realise they comprise plastic, they don’t understand it’s the most typical kind of litter on the planet.
‘In the media, individuals speak about single use plastic, and straws and plastic bottles which is all vitally vital to handle however the most typical kind of single use plastic on the planet is cigarette butts.
‘We need to make sure that issue isn’t forgotten about.’
Jason additionally found that there isn’t a longer a free choice for individuals within the UK to recycle their cigarette butts.
He calculated it will value greater than £12,000 to recycle those he has collected up to now, which he described as ‘ridiculous’.
To assist him on his mission, he ran an occasion referred to as ‘Blitz the Butt’, the place a mass of individuals all collected 100,000 completed ciggies in a single session.
He can be engaged on the ‘world’s first charity cigarette bin’ and a tin individuals can carry round and put their butts in.
Jason says he has no difficulty with individuals smoking – solely littering.
He added: ‘I’m not going to say whether or not individuals ought to smoke or not, that has acquired nothing to do with what I’m making an attempt to do.
‘Everyone has a right to choose whether they want to smoke, it’s completely authorized, everyone has a alternative, there’s tons of data on the market on the consequences of smoking in your well being.
‘It’s not a alternative, nonetheless, to flick your butts on the bottom. It’s unlawful and there are legal guidelines in opposition to littering.’
A British American Tobacco spokesperson stated: ‘It is important that smokers dispose of cigarette butts in a responsible way.’