Police are urging everyone to download a smartphone app that has already saved a number of lives.
While Google Maps can at times be a lifesaver, the new what3words app is set to provide even more security and protection for people who find themselves in a tight spot.
The app, created by a London start-up, can determine your exact location in the world, using just three simple words.
Developers divided the planet into 57 trillion squares, each measuring 3m by 3m (10ft by 10ft) and assigned each square a unique, randomly assigned three-word address.
Kicked.Converged.Soccer, were the three randomly chosen words that saved Jess Tinsley and her friends after they got lost on a dark, wet night.
They had planned a five-mile circular walk through the 4,900 acre woodland Hamsterley Forest, in County Durham, on Sunday evening.
‘We were in a field and had no idea where we were,’ the 24-year-old care worker from Newton Aycliffe told the BBC.
‘It was absolutely horrendous. I was joking about it and trying to laugh because I knew if I didn’t laugh, I would cry.’
After rediscovering their phone signal, Ms Tinsley dialled 999.
‘One of the first things the call-handler told us to do was download the what3words app,’ Ms Tinsley said.
‘I had never heard of it.’
The police were able to pinpoint the group’s exact location within a minute of the app’s download and sent the Teesdale and Weardale Search and Mountain Rescue Team to them.
‘I have told everyone I know to download this app,’ Ms Tinsley said.
‘You never know when you are going to get lost and need it.’
Company founder Chris Sheddick told the BBC that he was inspired to develop the app after ‘postal-related problems growing up in rural Hertfordshire’.
‘Our postcode did not point to our house’, he said.
‘We got used to getting post meant for other people, or having to stand in the road to flag down delivery drivers.’
A decade in the music industry also led to growing frustrations for Mr Sheddick, after trying to get bands to meet at specific entrances to their venues.
‘I tried to get people to use longitude and latitude but that never caught on,’ Mr Sheldrick said.
‘It got me thinking, how can you compress 16 digits into something much more user friendly?’
‘I was speaking to a mathematician and we found there were enough combinations of three words for every location in the world.’
40,000 words were found to be enough.
The company began operating in 2013 and employs more than 100 people at its headquarters in Royal Oak, west London.
Many emergency services across the country have begun integrating the app into their operations.