As local and state governments continue to urge residents to remain in their homes, many small companies are now facing difficult decisions. Some companies are now laying off their employees. It is a difficult decision to make knowing how hard it is to get experienced workers.
Most small companies that were struggling to compete with well-established firms in their industries. COVID-19 has put many small companies in life support. Some of them will not be able to recover after the virus crisis.
There are some strategies that small companies in different industries can take to keep their business running during the virus crisis. Some small companies such as Patchion LTD are still running their business with all their workers still in place. Here are some of the strategies small companies can use to keep their business running:
1. Communicate with staff and employees
Everyone is concerned about his or her health. Communicating with your workers on the measures you are taking to keep them safe as they continue working will help them feel encouraged.
Your customers also need to hear from you about what you are doing to keep them getting the products and services they need from you. If you are planning to shut down your operations for a while, make sure to communicate with your customers. If your company is still operational, use your social pages to inform your customers and clients. Your customers will only know about the company plans and goals when you communicate with them. Implementing strategies and failing to communicate them will reduce their effectiveness.
2. Manufacturing and producing medical products in demand
There is a growing demand for medical supplies. Doctors and other health workers are getting out of Personal Protective Equipment (PPE), such as medical masks, disposable gloves, and medical gowns.
Patchion LTD is now manufacturing and producing medical clothing. It was easy for this company to start producing these products because it already had industrial embroidery and sewing machines.
Look at how you can use the already existing production system to produce the medical supplies that are in demand. By doing this, you will be saving lives and keeping your employees working. If possible, donate these products to the nearby health facilities and people in need of them.
3. Safe working environment
Your company depends on your workers to be operational. Your employees are the most important assets in the company. Your company needs them now and after the virus crisis.
The best thing that you can do to keep them is to provide them with a safe working environment. Clean and disinfect surfaces and objects in their working environment as often as possible and also make sure they are observing social distancing. You can also provide them with hand sanitizers and medical masks.
4. Invest in work-from-home technology
Some people are more vulnerable than others. Investing in a work-from-home technology and allowing those employees with existing health conditions to work from their homes can help keep them safe. It will also help reduce congestion and make it possible to practice social distancing.
5. Offer deals, discounts, and donations
Many people are undergoing different difficulties. Many companies have laid off their employees. Most of your customers are among those people that have lost their jobs. They don’t have enough in their pockets. Offering them with great deals, discounts, and freebies is what you can do to cushion your customers.
Many companies are already doing this. They are offering donations to cushion people from the impacts of the crisis. Patchion LTD is among these companies. It is now offering donations of PPEs in hospitals in the UK.
The company is also offering lockdown discounts to its customers.
Adding your company logo to the products you are donating to hospitals and the general public is also a great way of increasing your brand awareness. Take advantage of the discount offer from Patchion ltd to increase your brand awareness when offering your support in the fight against the virus.
6. Delivery services
State and local governments are urging their people to remain in their homes except those offering essential services. Some countries and regions are in lockdowns to slow the spread of the virus. Such measures are making it harder for customers to reach you even if you are producing essential products and services.
Make plans on how your customers can order products from their homes and how the products will be reaching them. By doing this, you will keep your company running amidst the virus crisis. It will also reduce congestion in your offices or stores, which will help keep both your workers and customers safe. After implementing this strategy, make sure to communicate with your customers via email and social media.